Esteem Architecture

This game was developed by two psychologists—Jill Campbell-Mason, M.A., LLP and Dr. Barry Kaufman, Phd., who wished for a way to delve deeply into individual and social issues in PLAY rather than through serious therapeutic interventions. Thousands of games have been sold. PLAY reveals hidden truths in an easy, upbeat and ALWAYS POSITIVE way. It builds self-esteem. Directions are included with every deck. It can be played in hundreds of ways.
Ever have a close friend, relative, boss, employee, sibling, or spouse that you could not seem to get close to, or understand? Invite them to play Esteem Architecture, a card game that opens the door to understanding through cooperation (sharing feedback), listening, reflecting, problem-solving, then decision making. Players will learn about their strengths, limits, and priorities. Played in the spirit of growth, awareness, and positive change, EA has been endorsed by Parents, Teachers, Counselors, Clergy and Kids. Played alone or in a group this informal method of interaction will provide hours of insightful, stimulating, and helpful fun.

Customer Endorsment

For background, I bought a deck at a TAMFT conference about 10-11 years ago and used them all the time in individual, group and family therapy with great success. I donated them to a colleague when I moved across the country and now want to intro my new team to them…..

Glen Hilton

Ways To Play



One interesting way to play Esteem Architecture is to simply deal yourself 6 cards and then put them in order from the one MOST like you to the one LEAST like you.


This can be done with one to 50 people. If you are alone, simply ask yourself: “When is it that I can depend on myself?”( as an example of the card you have chosen) or “When have I show that I support my family?” ( Another card example)Then think of a specific time when this happened.




If you are in a group, simply go around the circle after having prioritized your cards, each person reads their top card (The one most like them) aloud and then says one example of an instance where they showed this characteristic. For example: A player has chosen the card I know how to handle stress well, he or she reads the card and then says, “Last week when a driver cut right in front of me, instead of yelling and blowing my horn, I just put on the brake and heaved a big sigh.”


Opening up with anecdotes opens discussion. Allow anyone else to tell an incident when they have also acted on the same card. All cards are arranged in four categories according to the four major components of self-esteem. These categories help you to see where your own self-esteem comes from.




Deal yourself 6 cards. Looking at each one, ask yourself, ‘Which card has a characteristic I would most like to improve?” Post that card on your fridge with a magnet for a week. At the end of the week see how much you’ve changed. The surprise is how a simple image can affect you in positive ways.

Buy A Copy

Single decks with instructions $15 plus $5 S and H.

To buy a copy please contact Jill Campbell-Mason